Challenge

• Raising funds without committing upfront capital or inventory
• Volunteer-led organisers with limited operational bandwidth
• Supporters spread across multiple cities
• Need for transparent contributions and predictable outcomes

Unlike traditional fundraising merchandise models that rely on bulk production, advance payments, and uncertain sell-through, iLogo enabled a made-to-order system where every unit sold generated a predictable ₹150 contribution without inventory or coordination overhead.

Solution

• Dedicated online merchandise page created specifically for the fundraiser
• Individual ordering and direct online payment by supporters
• On-demand manufacturing to avoid unsold stock
• Pre-defined per-unit contribution built into each product
• Direct delivery to supporters across locations

Impact

• Over ₹5 lakhs raised through merchandise-led fundraising
• Clear and transparent per-unit contribution of ₹150 on every order
• No upfront inventory or cash-flow risk for organisers
• High-quality merchandise strengthened supporter engagement
• A repeatable and scalable model for future fundraising initiatives