Challenge

• Managing merchandise demand across a large, high-energy music festival
• High footfall with unpredictable purchase patterns
• Multiple merchandise types and sizes to be handled simultaneously
• Zero margin for stockouts, delays, or on-ground confusion

Unlike traditional event merchandise vendors that treat merchandise as a cost centre or last-minute add-on, iLogo transformed Sunburn’s merchandise into a structured revenue stream — while simultaneously strengthening brand visibility through consistent, high-quality products aligned with the festival’s identity.

Solution

• End-to-end design and manufacturing of official Sunburn merchandise
• Curated product mix including t-shirts and event apparel
• Advance production planning to handle peak festival demand
• Integration of online merchandise sales with on-ground fulfillment
• Operational support to manage inventory flow during the event

Impact

• Smooth merchandise operations across all festival days
• Strong merchandise sales despite high crowd volumes
• Consistent quality and branding across all products
• Successful execution for one of Asia’s largest live music festivals